It’s the next generation of Google Analytics, and it’s being rolled out now. It’s an evolution of the existing Universal Analytics but with a few key differences.
The new version of Google Analytics allows you to dive deep into your website’s traffic and search traffic data. It shows you all kinds of information about each of your site’s visitors.
You can look at all sorts of details about a page. This includes which pages are most popular, how long people spend on that page, where they are coming from, whether they convert (change their behavior), and more. You can compare this data to past visits to see what’s changing. And it all kind of happens in real time, so you can get a bird’s-eye view of your traffic anytime and anywhere.
In this article, we’ll be covering everything you need to know about Google Analytics 4.
Why do we need to move over to Google Analytics 4?
While I’m sure it’s exciting to think about the possibilities of Google Analytics 4, you’re probably wondering “why do we need to move over to Google Analytics 4?”
The answer is simple. Google has been making a lot of changes lately – including some big overhauls like switching their web crawler from the old mobile-first index to the new mobile-first index. With these changes, it’s clear that there will be more in the future. This means that what works today might not work tomorrow. So if you want your website or app to keep up with these changes, then you’ll have to make some adjustments now rather than later. But don’t worry, we’ve got you covered.
Target and Track
For the first time ever, Google Analytics 4 lets you track visitors who are on your site but not yet logged in. This is a huge change for Google Analytics, and it means your site can now be more targeted than ever before.
Another reason why it’s important for businesses is because Google is planning on phasing out Universal Analytics this year. By 2023 it’ll solely be using GA4. So if you don’t take action before this date rolls around, then your website or app will no longer be able to use any tracking codes associated with Universal Analytics. Why not get a jump start now and you can thank us later!
Key difference between universal analytics and GA4
In almost every way, Google Analytics 4 (GA4) is an improvement over the older Universal Analytics. It’s more robust in its reporting, comes with more built-in insights, and has new features that can help you focus on your goals.
The really big difference though is that GA4 uses machine learning. This means that GA4 will automatically track certain events for your website or app.
As a result, the event reports are much more detailed than they were with UA. In addition to pageviews, you can see things like item purchases and “add to cart” actions without having to set up any custom code or tracking parameters. These events are tracked automatically based on how users are interacting with your website or app.
GA4 has a lot of new features that weren’t available in the Universal Analytics version, including:
- New reports and metrics with updated dimensions.
- A brand new interface and dashboard.
- Easier set up and configuration.
- Integration with other Google products such as BigQuery, Google Marketing Platform, Data Studio, Search Console, etc.
- New events and parameters that show more accurate conversion funnels, etc.
What should I do if I don’t have Google Analytics 4 set up yet?
Simply give us a call & we’ll handle it! Here at Eden Collective we work with all sizes of websites and businesses, and we’re migrating every client over to GA4 right now. That means you’ll be set up and ready to go before a lot of your competitors.
GA4 enables you to better see the customer journey, customer lifecycle and track user behaviour, all with updated reporting tools. And this is super important because it means your marketing campaigns will be more focused.
GA4 is going live in all Google Analytics accounts by the end of 2022.
What are the benefits of Google Analytics 4?
The main advantage of GA4 is its machine learning. You’ll get behavioural insights like how long people stay on your site, which pages they return on most often, what search queries are being searched for most, etc.. All without having to painstakingly collect this information yourself with different tracking codes.
If you aren’t on Google Analytics yet, you should be.
And that’s where we come in, because if you’re not using Google Analytics (GA) yet, it might be time to reconsider.
Google Analytics 4 is a great choice for those new to analytics because it provides insights into your audience that were previously unavailable. It offers more detailed metrics about users and their behavior, along with a variety of ways to analyze that data. For example, if you have customers who make purchases through your mobile app or spend time browsing your website on mobile devices as well as desktop computers then tracking them at both platforms will give more accurate information than would otherwise be possible using only one platform such as classic analytics which only supports desktop web pages.
Greater knowledge about how your customers are interacting with your site has gotta be a good thing – so don’t delay, reach out to us and see how we can get you set up with GA4 today.